This program is designed to enhance the distribution and marketing of quality Australian films across traditional and alternative release platforms.

Funding can be sought to support the traditional theatrical ANZ release of completed feature films that have an established local distributor attached, or for alternative release campaigns in certain circumstances.

Funding for traditional release is provided for activities commonly understood to come under the banner of ‘P&A expenditure’. The funding should not replace a distributor’s pre-existing P&A commitment, but rather add value to the confirmed investment already in place.

Nor does this fund replace the items in the Dedicated Marketing Budget of Screen Australia–financed productions, but should enhance the marketing, promotion and advertising of individual projects to increase audience potential and revenue.

The program operates as a commercial loan fund. Applications will be judged with regard to the revenue estimates provided, and applicants will need to demonstrate how Screen Australia funding will increase audience reach.

Funding available

Screen Australia funds are limited and approval of an application is not automatic. Demand regularly outweighs available funds.

The amount provided will be determined with regard to estimated gross receipts, the proposed use of the funds and the strategy for the entire release.

Applicants are advised to contact Screen Australia staff to discuss their proposal before they submit their application.

Who can apply?

Funding through this program is not limited to projects produced with Screen Australia production investment.

An application must first meet the following eligibility criteria in order to be assessed for funding:

• The applicant must meet the general eligibility criteria for Screen Australia funding in the Terms of Trade
• The project must be a feature-length Australian film
• The application must have the endorsement and involvement of the producer
• The application must demonstrate proven expertise and/or experience relevant to the distribution of feature films
• Screen Australia will not provide funds retrospectively.

The following specific eligibility requirements also apply to applications for traditional P&A support (exceptions may be made to these at the assessors discretion):

• The applications must be made by the distributor of the film, who must be a recognised distributor
• The distributor must have a contractual commitment to the film, and must have already committed, or be planning to commit, a significant P&A investment in the film appropriate to the type of film and its perceived market potential.

• Phone: 1800 507 901
• Email: audience@screenaustralia.gov.au