Amazon Launchpad is an exclusive program that showcases innovative products from startups and emerging brands to millions of Amazon customers. 

Within the Australian startup and emerging brand community, the pace of innovation is increasing everyday. Amazon want to help customers discover unique and innovative products and communicate the people and stories behind them.

Amazon Launchpad works with local venture capitalists, accelerator and government programs to solve the sales and distribution problems young brands face. Amazon support these brands with Amazon’s global selling and expertise so they can stay focused on product innovation. Amazon Launchpad's mission is to become the destination for unique and innovative products in Australia.

Core benefits

Launch smarter
Utilise our onboarding team and resources to quickly launch your brand on Amazon and continue to innovate and grow your business.

Increase exposure
No matter the size of your company, we'll enable you to boost your business with a wide range of marketing support and opportunities to help your products get discovered.

Go global
When you’re ready, explore a simple and expedited path to launching in the international Amazon Launchpad marketplaces.

How it works

Step 1 Apply

Fill out our Amazon Launchpad application form as the first step to joining our program. Our team will respond to your application within 7 to 10 business days.

Step 2 Create a listing

We help guide you through the process of opening your Amazon account, creating new items, optimising your detail pages, and more.

Step 3 Scale and develop

Once launched, investing in your product is essential to success. Leverage Selling on Amazon tools such as deals, advertising, and affiliate marketing.

• Be a Brand Owner
• Commit to Fulfilment by Amazon (FBA)
• Have a unique differentiator which makes your product stand out from the crowd

If you’re a Startup, entrepreneur or creator and you’d like to join the program please apply.

• Website: https://sell.amazon.com.au/contact-us