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Double The Goodness grant

Funding Providers

Sponge Branding Agency

Location

Australia Wide

Funding Type

In-kind contribution U00197

Primary Category

Community development

Eligible to

  • Not-for-Profits
  • Unincorporated Groups
  • Businesses

Funding

Amount (max): $10,000
Total pool: $20,000 (approx)

Round(s)

Ongoing

Purpose

The Double the Goodness grant is an in kind contribution, for every dollar you invest in your branding or marketing services through Sponge Branding Agency, they double it, up to a maximum of $10,000.

Overview

The Sponge is a full service purposeful branding agency, with a digital tilt. They like to start with the heart of a brand, your purpose, impact and values, then work outward from that.

That usually flows in the following Impact Brand Story process:

  • Defining your brand – Purpose, Values, Messaging etc
  • Getting clear on your buyers – Persona Development
  • Impact Model –  How you do good in the world
  • Impact Brand Story – Connecting the dots between the the three in an authentic, compelling way which increases your impact and revenue
  • Storytelling – Implementing your impact brand story through your brand collateral

Funding

Sponge Branding Agency launched this grant mid 2018, with the aim to give up to $20,000 a year in matching funds per year.

What do they look for?

Sponge Branding Agency will be looking to understand the following:

  1. Positive Impact: if you are to succeed, how much difference will it make?
  2. Viability: does what you propose make financial sense? Are we confident this is an impactful use of funds?
  3. Partnership Fit: Are we a fit to work together? Can we have a truly collaborative working relationship?
  4. Passion: Does what you propose spark the passion of our team? Is it something we align with in purpose and/or values? Will we have fun and feel energised working on it?
  5. Leadership Buy-in: Is there complete buy in from your leadership team? What possible objections or rejections could be raised to the work produced?

Limitations

Payment terms

The total quoted amount reflects the actual value of the components, including the in kind service matching. Your actual investment will be 50% of this cost and will be invoiced accordingly.

50% deposit to commence, 25% at the 50% completion stage as determined by The Sponge, then balance on completion. Payment is required prior to release of the deliverables.

Applications / Guidelines

Contact Details

  • Phone: +617 3185 4070

We take pride in ensuring our data is up to date and accurate, but you should not rely on our data alone. Please double-check important information on the funder's website before applying.