The Tourism Business Digital Adaption Program provides industry businesses with a rebate of up to $2,500 and free support to improve your digital capabilities. 

The Tourism Business Digital Adaption Program (the Program) is a two-year, $4.5 million initiative funded by the Queensland Government that aims to facilitate the uptake of digital technology and innovation by micro, small and medium-sized tourism businesses, assisting in improving business operations and delivering seamless events and exceptional tourism experiences.

The Program is assisting implementation of the Our Thriving Digital Future: Queensland’s Digital Economy Strategy and to propel Queensland as a digitally thriving state. It is designed to meet some of the identified tourism industry digital gaps through a versatile array of digital enhancements so that businesses have the right technology and capabilities to excel.

The Program will consist of:

• free trial/s of selected products; 
• access to webinars and resources;
• Digital Champions Network; and
• rebates of up to $2,500 to implement identified new digital product/s that would support tourism businesses in areas such as: 
  • Website creation 
  • Online booking and ticketing 
  • Financial Systems
  • Customer Relationship Management Systems 
  • Integrated Social Media Engagement 
  • Content Creation
  • Future focused digital support tools.

The Program will also provide support for tourism businesses to assess their current cyber security arrangements, and to develop strategies to protect themselves from an unwanted cyber event through the Cyber Wardens program.

This support will include access to a recorded webinar on cyber security, as well as a free short course designed to help small businesses safeguard against cyber-attacks. Tourism Businesses must purchase a subscription for an identified digital product available under this program before applying for a rebate. Please see list of approved providers here.

The next round will open on March 1, 2025.

Eligible Applicants

Who can apply?

• The business owner or an authorised employee for that business can apply for a rebate on behalf of the business. 
• Businesses need to submit their own applications. Application submissions from third parties are ineligible.

For the purposes of the program, eligible tourism businesses must, at the time of applying:

• have fewer than 200 full time equivalent employees*; and
• hold an Australian Business Number; and 
• be registered for GST; and d. have an established operating base in Queensland (refer to definition in Appendix 1); and
• operate in the tourism and events industry in Queensland (refer to definition in Appendix 1) or be a Queensland Local Government Authority (LGA); and
• and have owners/directors who are not undischarged bankrupt; and
• be solvent.

In addition, if an applicant is a:

• Non-profit organisation, they must be a charity or other not-for-profit entity that is incorporated under a law of the Commonwealth or in Queensland
• LGA, they must specify the owned tourism-focused business the digital product will be supporting.

* for LGAs the tourism-focused business must have fewer than 200 full-time equivalent employees, not the total LGA. State, Territory and Australian Government agencies or associated agencies such as statutory bodies or government owned corporations are not eligible for the subsidy.

Only one application per eligible applicant per Program year can be approved, based on ABN.

• Email: digital@qtic.com.au